Designed for Mason Dining GMU. This project focuses on strengthening brand engagement through a functional, high-visibility product. The Sip Sip Club Mug was developed as part of a campus-wide initiative to promote repeat visits and long-term participation in dining programs.
The direction centers on school identity and user segmentation. Two distinct designs: one for students and one for faculty—were created to reflect different audiences while maintaining a consistent visual system tied to Mason’s brand. The graphics emphasize clarity, durability, and everyday usability, ensuring the mug functions as both a practical item and a branding touchpoint across campus.
Sip Sip Club 2
The Sip Sip Club program saw strong campus-wide adoption, with over 3,000 mugs sold during the 2024–2025 academic year, making it one of Mason Dining’s most successful engagement initiatives.
The program was recognized in Foodservice Director Magazine for its impact on sustainability and student participation, highlighting a measurable increase in repeat visits to on-campus dining locations. Adoption extended beyond students, with faculty and staff actively participating, reinforcing its cross-campus appeal. The initiative also gained symbolic recognition within the university community. Most notably referenced in internal communications as being embraced at the highest levels of campus leadership—positioning the mug not just as a product, but as a visible marker of community and shared campus experience.
This approach was chosen to extend the dining experience beyond physical locations, turning the mug into a recognizable symbol of membership, incentive, and school pride.
